January 2024- PRESENT

Alumni Liaison Officer/Social Media Manager

ESSEX COUNTY COLLEGE — Newark, NJ

May 2021 - December 2023

Social Media Manager

CITY OF NEWARK – OFFICE OF VIOLENCE & TRAUMA RECOVERY — Newark, NJ

• Grew organic social reach to 159,200+ impressions across 107 posts, achieving a 4% engagement rate — 2–3x above typical platform benchmarks

• Wrote and edited public-facing content requiring a trauma-informed, sensitive tone, coordinating with case workers and city officials to ensure message accuracy

• Directed on-site photography/videography at city events and community forums, producing media assets used across department and city communications channels

• Reported monthly KPIs to department leadership and adjusted content strategy based on performance data

Freelance Social Media & Content Consultant

• Grew follower base by 13.8% (33 new followers) within 3 months of launching content

• strategy

• Achieved a 4.62% engagement rate across 65 posts well above typical Instagram benchmarks

• of 1–3%

• Generated 2,003+ total interactions, averaging 53 interactions per post

• Drove an average of 1,213 views per post through consistent short-form video and photo content

April 2026 – August 2026

Social Media Manager

The Savvy — Newark, NJ

• Achieved a 6.8% engagement rate across 8 posts (26,500+ views, 1,798

• engagements), well above typical short form content benchmarks

• Directed creative teams and led social content strategy to promote a citywide

• festival, collaborating with city officials and vendors

• Produced multi-platform campaign content that drove event awareness and attendance

• Achieved a 4.9% engagement rate across 9 posts (30,200+ views, 1,479

• engagements) for an ongoing city parks content campaign

• Developed and executed creative content strategies that increased audience

• engagement and strengthened brand presence across social media platforms.